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New initiatives help eneloop continue its positive impact

Our sustainable battery brand, eneloop, and its green messaging is gaining momentum, with a number of recently announced initiatives taking place.

The Panasonic eneloop range offers ready-to-use rechargeable batteries that have gained popularity due to their greener footprint, and level of quality and reliability. The batteries are used worldwide in both personal and professional settings and are a more cost-effective and environmentally friendly alternative to disposable batteries.

Latest developments

Panasonic has made some recent announcements in relation to additional offerings as part of the eneloop range. Further, the company will be launching a campaign to raise money for non-governmental organisations (NGOs) and to spread eneloop’s brand messaging, “A Better Life, a Better World”. The underlying messages highlight preservation of the Earth’s beauty by rethinking how the world consumes products, using rechargeable batteries that are better for the environment and reconnecting with Mother Nature.

Reducing landfill

Panasonic has introduced new durable, reusable packaging for the eneloop range, which is currently only available online. The new packaging, made from recycled PET, is an alternative to the original single-use packaging. This will help to reduce the amount of waste going into landfill. The sturdy new packaging acts as a storage case, useful in the home and office.

Convenient recharging

A new pocket-sized USB charger for eneloop batteries was launched last week. The portable CC80 battery charger features two slots for charging two batteries at the same time. Compact and lightweight, the charger is convenient for travellers and those who are constantly on the go.

Giving back to the community

Panasonic is also announcing its [RE]CHARGE Activation campaign, which aims to immortalise the beauty of the planet, and making sure it stays that way. The 4-week photography campaign consisting of three teams will take a road trip through Europe. The campaign aims to raise money for three NGOs while increasing awareness around eneloop’s sustainability approach. The teams will take photos according to eight different themes that have been selected to showcase the vast beauty of the planet. The best theme shot will be posted online by each team, where members of the public can ‘like’ them. The more ‘likes’ generated, the more funds can be raised for the dedicated NGO. Additionally, the road trip will be taken using electric cars. Ready to know more about eneloop’s photographic adventure? Take a look at our journey website to stay updated.